{"id":153096,"date":"2026-05-11T10:44:52","date_gmt":"2026-05-11T14:44:52","guid":{"rendered":"https:/news/wp-json/wp/v2/posts/153096///news/wp-json/wp/v2/posts/153096//www.ucf.edu/news/wp-json/wp/v2/posts/153096//news/news/wp-json/wp/v2/posts/153096//?p=153096"},"modified":"2026-05-11T13:14:07","modified_gmt":"2026-05-11T17:14:07","slug":"universal-destinations-experiences-ucf-introduce-new-school-to-develop-the-future-leaders-of-themed-entertainment-immersive-experiences","status":"publish","type":"post","link":"https:/news/wp-json/wp/v2/posts/153096///news/wp-json/wp/v2/posts/153096//www.ucf.edu/news/wp-json/wp/v2/posts/153096//news/news/wp-json/wp/v2/posts/153096//universal-destinations-experiences-ucf-introduce-new-school-to-develop-the-future-leaders-of-themed-entertainment-immersive-experiences/news/wp-json/wp/v2/posts/153096//","title":{"rendered":"Universal Destinations &amp; Experiences, Â鶹ӳ»­´«Ã½ Introduce New School to Develop/news/wp-json/wp/v2/posts/153096/u00a0the/news/wp-json/wp/v2/posts/153096/u00a0Future Leaders/news/wp-json/wp/v2/posts/153096/u00a0of/news/wp-json/wp/v2/posts/153096/u00a0Themed Entertainment, Immersive Experiences"},"content":{"rendered":"<p>Universal Destinations &amp; Experiences, the company behind some of the world/news/wp-json/wp/v2/posts/153096/u2019s most immersive entertainment experiences across global theme park and resort destinations and other new ventures, and the Â鶹ӳ»­´«Ã½, one of the most innovative universities in the country, introduce the Universal School of Experience Leadership &amp; Innovation. Through a $10 million investment, the school is a catalyst to help develop future industry leaders, ushering in the next era of themed entertainment.</news/wp-json/wp/v2/posts/153096//p>/news/wp-json/wp/v2/posts/153096/n<blockquote><p>/news/wp-json/wp/v2/posts/153096/u201cThe Universal School of Experience Leadership &amp; Innovation unites creativity, technology and the practical application of business, marketing, and guest service to develop tomorrow/news/wp-json/wp/v2/posts/153096/u2019s leaders in themed entertainment and immersive experiences./news/wp-json/wp/v2/posts/153096/u201d /news/wp-json/wp/v2/posts/153096/u2014 Mark Woodbury, chairman and CEO of Universal Destinations &amp; Experiences</news/wp-json/wp/v2/posts/153096//p></news/wp-json/wp/v2/posts/153096//blockquote>/news/wp-json/wp/v2/posts/153096/n<p>The first-of-its-kind Universal School of Experience Leadership &amp; Innovation is housed within the Rosen College of Hospitality Management, <a href=/news/wp-json/wp/v2/posts/153096/"https:/news/wp-json/wp/v2/posts/153096///news/wp-json/wp/v2/posts/153096//www.ucf.edu/news/wp-json/wp/v2/posts/153096//news/news/wp-json/wp/v2/posts/153096//ucfs-rosen-college-and-transportation-science-program-rank-no-1-in-nation-for-2025/news/wp-json/wp/v2/posts/153096///news/wp-json/wp/v2/posts/153096/">ranked No. 1 nationally</news/wp-json/wp/v2/posts/153096//a>. With the addition of Universal/news/wp-json/wp/v2/posts/153096/u2019s new school and the college/news/wp-json/wp/v2/posts/153096/u2019s School of Hospitality Leadership, students now have access to a dual-school model that brings together experience-focused education with business strategy, operations, and service leadership.</news/wp-json/wp/v2/posts/153096//p>/news/wp-json/wp/v2/posts/153096/n<p>/news/wp-json/wp/v2/posts/153096/u201cThe Universal School of Experience Leadership &amp; Innovation unites creativity, technology and the practical application of business, marketing, and guest service to develop tomorrow/news/wp-json/wp/v2/posts/153096/u2019s leaders in themed entertainment and immersive experiences,/news/wp-json/wp/v2/posts/153096/u201d says Chairman and CEO of Universal Destinations &amp; Experiences Mark Woodbury.</news/wp-json/wp/v2/posts/153096//p>/news/wp-json/wp/v2/posts/153096/n<p>/news/wp-json/wp/v2/posts/153096/u201cÂ鶹ӳ»­´«Ã½ was built to power what/news/wp-json/wp/v2/posts/153096/u2019s next for our students, for industry, and for the State of Florida,/news/wp-json/wp/v2/posts/153096/u201d Â鶹ӳ»­´«Ã½ President Alexander N. Cartwright says. /news/wp-json/wp/v2/posts/153096/u201cThis collaboration with Universal Destinations &amp; Experiences represents our mission at its best, creating an environment where students are learning in direct connection with the people and ideas shaping the future of immersive experiences./news/wp-json/wp/v2/posts/153096/u201d</news/wp-json/wp/v2/posts/153096//p>/news/wp-json/wp/v2/posts/153096/n<figure id=/news/wp-json/wp/v2/posts/153096/"attachment_153109/news/wp-json/wp/v2/posts/153096/" style=/news/wp-json/wp/v2/posts/153096/"max-width: 1200px;/news/wp-json/wp/v2/posts/153096/" class=/news/wp-json/wp/v2/posts/153096/"figure float-left/news/wp-json/wp/v2/posts/153096/"><noscript><img decoding=/news/wp-json/wp/v2/posts/153096/"async/news/wp-json/wp/v2/posts/153096/" width=/news/wp-json/wp/v2/posts/153096/"1200/news/wp-json/wp/v2/posts/153096/" height=/news/wp-json/wp/v2/posts/153096/"800/news/wp-json/wp/v2/posts/153096/" class=/news/wp-json/wp/v2/posts/153096/"figure-img 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class=/news/wp-json/wp/v2/posts/153096/"figure-caption/news/wp-json/wp/v2/posts/153096/">Universal Destinations &amp; Experiences Chairman and CEO Mark Woodbury (left) and Â鶹ӳ»­´«Ã½ President Alexander N. Cartwright (right)</news/wp-json/wp/v2/posts/153096//figcaption></news/wp-json/wp/v2/posts/153096//figure>/news/wp-json/wp/v2/posts/153096/n<h2>A First-of-its-Kind Model for Experience Education</news/wp-json/wp/v2/posts/153096//h2>/news/wp-json/wp/v2/posts/153096/n<p>The Universal and Â鶹ӳ»­´«Ã½ partnership will also support research through a new Hospitality Technology Lab, designed to be a creative sandbox for students to collaborate, test ideas, and gain practical hands-on experience working alongside Â鶹ӳ»­´«Ã½ faculty, Universal professionals, and industry stakeholders. Students will gain timely insight that reflects industry needs as part of their education. Built around innovation and interdisciplinary teaming, the lab embeds coursework, student projects, and faculty research in a shared space, equipping graduates with both current skills and the adaptability to lead in a constantly evolving technology ecosystem.</news/wp-json/wp/v2/posts/153096//p>/news/wp-json/wp/v2/posts/153096/n<p>The new school/news/wp-json/wp/v2/posts/153096/u2019s research will build on Â鶹ӳ»­´«Ã½/news/wp-json/wp/v2/posts/153096/u2019s existing strengths, applying university expertise to one of the world/news/wp-json/wp/v2/posts/153096/u2019s most dynamic industries. Focus areas for teaching, learning, and research will include:</news/wp-json/wp/v2/posts/153096//p>/news/wp-json/wp/v2/posts/153096/n<ul>/news/wp-json/wp/v2/posts/153096/n<li>Service robotics and human-centered approaches to shape guest and employee interactions</news/wp-json/wp/v2/posts/153096//li>/news/wp-json/wp/v2/posts/153096/n<li>AR and VR simulation technologies for training, operations, and immersive environments</news/wp-json/wp/v2/posts/153096//li>/news/wp-json/wp/v2/posts/153096/n<li>AI and digital twins for optimizing and personalizing the guest experience</news/wp-json/wp/v2/posts/153096//li>/news/wp-json/wp/v2/posts/153096/n</news/wp-json/wp/v2/posts/153096//ul>/news/wp-json/wp/v2/posts/153096/n<p>This work extends a decades-long partnership between Â鶹ӳ»­´«Ã½ and Universal rooted in collaboration and shared success. For more than 20 years, Rosen College has served as a key talent pipeline for Universal, with thousands of graduates contributing across its parks, experiences, and operations, alongside hands-on learning opportunities like the Â鶹ӳ»­´«Ã½/news/wp-json/wp/v2/posts/153096//Universal Creative Lab.</news/wp-json/wp/v2/posts/153096//p>/news/wp-json/wp/v2/posts/153096/n<p>/news/wp-json/wp/v2/posts/153096/u201cTogether with Â鶹ӳ»­´«Ã½ we have opened doors for students and helped strengthen our industry with valued talent /news/wp-json/wp/v2/posts/153096/u2014 and the next chapter will be even better,/news/wp-json/wp/v2/posts/153096/u201d Chief Administrative Officer of Universal Destinations &amp; Experiences John Sprouls says. /news/wp-json/wp/v2/posts/153096/u201cWe/news/wp-json/wp/v2/posts/153096/u2019re creating a distinctive academic home that will expand pathways into fulfilling and dynamic careers./news/wp-json/wp/v2/posts/153096/u201d</news/wp-json/wp/v2/posts/153096//p>/news/wp-json/wp/v2/posts/153096/n<p>/news/wp-json/wp/v2/posts/153096/u201cRosen College has long been a global leader in hospitality education, and this next step reflects how our industry is evolving,/news/wp-json/wp/v2/posts/153096/u201d says Â鶹ӳ»­´«Ã½ Rosen College of Hospitality Management Dean Cynthia Mejia. /news/wp-json/wp/v2/posts/153096/u201cBy strengthening our relationship with our longtime partners at Universal Destinations &amp; Experiences, we are creating a first-of-its-kind two-school model that blends creativity, technology and leadership, preparing students to lead the future of guest experiences./news/wp-json/wp/v2/posts/153096/u201d</news/wp-json/wp/v2/posts/153096//p>/news/wp-json/wp/v2/posts/153096/n<figure id=/news/wp-json/wp/v2/posts/153096/"attachment_153110/news/wp-json/wp/v2/posts/153096/" style=/news/wp-json/wp/v2/posts/153096/"max-width: 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class=/news/wp-json/wp/v2/posts/153096/"figure-caption/news/wp-json/wp/v2/posts/153096/">Universal Destinations &amp; Experiences Chairman and CEO Mark Woodbury (left) and Â鶹ӳ»­´«Ã½ President Alexander N. Cartwright (right) after signing the Pegasus Partnership agreement.</news/wp-json/wp/v2/posts/153096//figcaption></news/wp-json/wp/v2/posts/153096//figure>/news/wp-json/wp/v2/posts/153096/n<h2>Pegasus Partners: Scaling Impact Through Collaboration</news/wp-json/wp/v2/posts/153096//h2>/news/wp-json/wp/v2/posts/153096/n<p>As Â鶹ӳ»­´«Ã½/news/wp-json/wp/v2/posts/153096/u2019s first entertainment-sector Pegasus Partner, Universal Destinations &amp; Experiences joins a group of industry leaders working with the university to solve real-world challenges, accelerate discovery, and strengthen the workforce talent pipeline. Universal is also the first Pegasus Partner to enter into a master research agreement with Â鶹ӳ»­´«Ã½, enabling collaboration at scale and unlocking new opportunities for applied research.</news/wp-json/wp/v2/posts/153096//p>/news/wp-json/wp/v2/posts/153096/n<p>The Pegasus Partners program offers opportunities for select partners to engage across the university in ways that create meaningful value for both organizations. That engagement includes talent development and recruitment, shared research projects, joint ventures and collaborations, strategic philanthropy, and co-location at Â鶹ӳ»­´«Ã½.</news/wp-json/wp/v2/posts/153096//p>/news/wp-json/wp/v2/posts/153096/n<p>As the first Pegasus Partner since the start of <a href=/news/wp-json/wp/v2/posts/153096/"https:/news/wp-json/wp/v2/posts/153096///news/wp-json/wp/v2/posts/153096//advance.ucf.edu/news/wp-json/wp/v2/posts/153096//go-for-launch/news/wp-json/wp/v2/posts/153096///news/wp-json/wp/v2/posts/153096/">Go For Launch</news/wp-json/wp/v2/posts/153096//a>, Â鶹ӳ»­´«Ã½/news/wp-json/wp/v2/posts/153096/u2019s $3.5 billion campaign to accelerate its next era of impact, Universal/news/wp-json/wp/v2/posts/153096/u2019s commitment is a powerful model that combines philanthropy and strategic industry investment to drive innovation, expand opportunity, and fuel shared success.</news/wp-json/wp/v2/posts/153096//p>/news/wp-json/wp/v2/posts/153096/n","protected":false},"excerpt":{"rendered":"<p>The first-of-its-kind Universal School of Experience Leadership &amp; Innovation is housed within Â鶹ӳ»­´«Ã½&#8217;s Rosen College of Hospitality 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