{"id":62790,"date":"2014-11-07T14:01:19","date_gmt":"2014-11-07T19:01:19","guid":{"rendered":"https:\/\/www.ucf.edu\/news\/?p=62790"},"modified":"2018-03-16T17:37:39","modified_gmt":"2018-03-16T21:37:39","slug":"harry-potter-attraction-marketing-wizard-inducted-nicholson-school-communication-hall-fame","status":"publish","type":"post","link":"https:\/\/www.ucf.edu\/news\/harry-potter-attraction-marketing-wizard-inducted-nicholson-school-communication-hall-fame\/","title":{"rendered":"&#8220;Harry Potter&#8221; Attraction Marketing Wizard Inducted into Nicholson School of Communication Hall of Fame"},"content":{"rendered":"<p>Lightning never strikes twice \u2014 except in the case of Donna Mirus Bates, \u201993, senior vice president of marketing communications and content development for Universal Orlando. She worked on the marketing opportunity of a lifetime, then created an encore marketing campaign to reignite global excitement for a theme park expansion of infinite magnitude.<\/p>\n<p>Bates and her team first helped to launch The Wizarding World of Harry Potter at Universal Orlando Resort in 2010. Following its success, she\u00a0and her team partnered with Warner Bros., the \u201cHarry Potter\u201d cast and filmmakers, author J.K. Rowling, and a team of creative geniuses to once again capture the world\u2019s imagination, bringing Diagon Alley to life for the devoted fans of the books and movies.<\/p>\n<p>On Nov. 6, Bates was celebrated for her successes, as well as her continued involvement at the university, becoming the 31st inductee in the <a href=\"http:\/\/communication.cos.ucf.edu\">Â鶹ӳ»­´«Ã½ Nicholson School of Communication<\/a> Alumni Hall of Fame, which was established in 2000.<\/p>\n<p>Tom Alexander, \u201903, chair of the Â鶹ӳ»­´«Ã½ Nicholson School of Communication Alumni Chapter, emceed the luncheon, which was held at the Citrus Club in downtown Orlando. He was joined by Robert Chandler, NSC\u00a0director and professor, who presented Bates with her award.<\/p>\n<p>\u201cThrough all of her actions and efforts, Donna truly exemplifies integrity, community, creativity and excellence, making her a remarkable Knight,\u201d Chandler said.<\/p>\n<p>Fellow NSC Hall of Fame inductees, and members of the NSC Alumni Chapter and <a href=\"http:\/\/ucfalumni.com\/\" target=\"_blank\">Â鶹ӳ»­´«Ã½ Alumni Association<\/a>, as well as Bates\u2019 co-workers were in attendance to congratulate her.<\/p>\n<p>\u201cI\u2019m incredibly proud to be a graduate of the Nicholson School of Communication at Â鶹ӳ»­´«Ã½,\u201d Bates said. \u201cI love seeing the high caliber of candidates our program is producing, and I\u2019m so honored to be a member of the NSC Alumni Hall of Fame.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Lightning never strikes twice \u2014 except in the case of Donna Mirus Bates, \u201993, senior vice president of marketing communications and content development for Universal Orlando. She worked on the marketing opportunity of a lifetime, then created an encore marketing campaign to reignite global excitement for a theme park expansion of infinite magnitude. Bates and her team first helped to&hellip;","protected":false},"author":41,"featured_media":62791,"comment_status":"open","ping_status":"closed","sticky":false,"template":"template-twocol.php","format":"standard","meta":{"_acf_changed":false,"lazy_load_responsive_images_disabled":false,"footnotes":"","_links_to":"","_links_to_target":"","_wp_rev_ctl_limit":""},"categories":[5],"tags":[982,1015,1018,2984,3393,202],"tu_author":[],"class_list":["post-62790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-colleges","tag-college-of-sciences","tag-communication","tag-communications","tag-marketing","tag-nicholson-school-of-communication-and-media","tag-alumni"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>&quot;Harry Potter&quot; Attraction Marketing Wizard Inducted into Nicholson School of Communication Hall of Fame | Â鶹ӳ»­´«Ã½ News<\/title>\n<meta name=\"description\" content=\"Lightning never strikes twice \u2014 except in the case of Donna Mirus Bates, \u201993, senior vice president of marketing communications and content development\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ucf.edu\/news\/harry-potter-attraction-marketing-wizard-inducted-nicholson-school-communication-hall-fame\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Harry Potter&quot; Attraction Marketing Wizard Inducted into Nicholson School of Communication Hall of Fame\" \/>\n<meta property=\"og:description\" content=\"Lightning never strikes twice \u2014 except in the case of Donna Mirus Bates, \u201993, senior vice president of marketing communications and content development\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ucf.edu\/news\/harry-potter-attraction-marketing-wizard-inducted-nicholson-school-communication-hall-fame\/\" \/>\n<meta property=\"og:site_name\" content=\"Â鶹ӳ»­´«Ã½ News | Â鶹ӳ»­´«Ã½ Today\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Â鶹ӳ»­´«Ã½\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-07T19:01:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-03-16T21:37:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2014\/11\/DonnaMirusBates-NSC_HOF2014-web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"467\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Angie Lewis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Â鶹ӳ»­´«Ã½\" \/>\n<meta name=\"twitter:site\" content=\"@Â鶹ӳ»­´«Ã½\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Angie Lewis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ucf.edu\\\/news\\\/harry-potter-attraction-marketing-wizard-inducted-nicholson-school-communication-hall-fame\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ucf.edu\\\/news\\\/harry-potter-attraction-marketing-wizard-inducted-nicholson-school-communication-hall-fame\\\/\"},\"author\":{\"name\":\"Angie Lewis\",\"@id\":\"https:\\\/\\\/www.ucf.edu\\\/news\\\/#\\\/schema\\\/person\\\/278885867315679f2aa8c09e27b25e3c\"},\"headline\":\"&#8220;Harry Potter&#8221; 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