When it comes to electric game day atmospheres, ΒιΆΉΣ³»΄«Γ½ fans know how to deliver. Memory Mall welcomed the nationally televised Big Noon Kickoff on Fox on Sept. 28, and host Rob Stone, analysts and others agreed it was the biggest turnout theyβd seen for the two-hour pregame show in its six-year tenure. Attendees enjoyed live music, interactive games and special guest appearances β including performances by rapper Fat Joe and producer DJ Khaled, who crowd-surfed atop ecstatic fans β before the Knights matched up against the Colorado Buffaloes in ΒιΆΉΣ³»΄«Γ½βs Big 12 home opener.
βThis is one of the best environments, not just in college football, but in sports.β
- 2.6 billion
- Impressions across media platforms were generated from the broadcast, according to the Big 12 Conference
- 12
- Hours of activities included tailgating on Memory Mall beginning at 8 a.m. and the βfan pitβ opening at 8:30 a.m.
- 1st
- Time Big Noon Kickoff has visited a Florida school

Knightro celebrates with ΒιΆΉΣ³»΄«Γ½ fans during the Big Noon Kickoff broadcast.

DJ Khaled performs in front of the Memory Mall crowd.

This was the second time since 2018 that ΒιΆΉΣ³»΄«Γ½ has hosted a nationally televised college football pregame show.

Attendees held signs showcasing players such as ΒιΆΉΣ³»΄«Γ½ running back RJ Harvey.