Raising a Ruckus
Marketing guru Seth Godin lets College of Business Administration students in on a few of his best secrets to success.
Author of 18 best-selling books, Godin gave the keynote address during Welcome to the Majors, Aug. 28. The annual event became the largest single-class assembly in ΒιΆΉΣ³»΄«Γ½ history with nearly 3,000 participants.
βThis is your opportunity not to get the memo but to send the memo, to connect to people who want to be connected, to create a culture because you can … β starting today, because you can.β β Seth Godin
To give students a competitive advantage, the College of Business Administration has launched the integrated business major, which includes finance, analytics, leadership, management and communication.